Virginia Welcome Center
Partnership Marketing and Advertising Program
Interested in getting the word out about your Tourism Product? We can help! Using brochures, ad panels, banner displays, and electronic marketing, we can help you reach 35 million travelers who visit Virginia Welcome Centers and Safety Rest Areas annually.
Details about the marketing channels we offer are listed below. If you need assistance in developing a marketing plan or need information on what you have done in the past, please contact us at customerservice@virginia.org. We are happy to assist you.
Click here to see a map of the Welcome Centers and Safety Rest Areas.
Welcome Center Brochure Distribution
Distribute your brochure in Virginia's Welcome Centers! You can choose from one to all 11 centers across the state. This cost effective marketing puts your attraction or business in front of Welcome Center travelers and travel counselors are always on-site to promote your business.
For more information and to sign up, click here.
Safety Rest Area Brochure Distribution
Want to make an impact? Enroll for Safety Rest Area 24 hour Brochure Distribution. Sold by corridor (I-95 & I-85 & I-66; I-64; I-81 & I-77), your brochures will be seen by millions of travelers who stop at Virginia's Rest Areas.
Did you know that a Bentley University study showed that 70% of travelers picked up a brochure during their trip? Brochure distribution is a great way to keep your message at the travelers' fingertips.
For more information and to sign up, click here.
Additional Marketing Opportunities
Digital Spotlights
Most Virginia Welcome Centers have an LCD screen either on the information counter, in marketing displays or general high traffic areas. These screens play a series of rotating 1 to 2 minute digital videos produced by our staff with pictures or videos that you supply.
For more information and to sign up, click here.
Ad Panels
Increase your visibility with Ad Panels at Virginia's Welcome Centers. Create an image that sends a colorful and attractive message to travelers and has them asking questions about your product!
For more information and to sign up, click here.
Enhanced Digital Spotlight
Large format enhanced digital spotlight screens are available in many Virginia Welcome Centers in 2020. Show off your brand new video assets or extend the life of former marketing initiatives We can also help create an eye catching slideshow. Each Welcome Center has a cap of video space to help maximize your exposure.
For more information and to sign up, click here.
Indoor Banners
You deliver a strong first impression when travelers view your promotional banner in Virginia's Welcome Centers. Banners are an ideal channel for festivals and special events. Purchase banners for display inside the Welcome Centers today.
For more information and to sign up, click here.
Tourism Marketing Blitz
Showcase your tourism business or event with displays, video spotlight, banner, giveaways and demos for an entire month.
For more information and to sign up, click here.
Unique Display Space
Customizable display cases and unique display spaces are available at designated Welcome Centers.
For more information and to sign up, click here.
Branded 4' x 6' Entrance Rugs
We are pleased to offer the first impression to each of our 13 Virginia Welcome Centers (1 per Welcome Center).
For more information and to sign up, click here.
Interior Window Clings
We have expanded our window cling offering to some additional windows located on the interior of some Welcome Centers.
For more information and to sign up, click here.
Table Top Pull-Up Banners
Want a cost effective way to get your brand out in front of our visitors and staff? Then consider enrolling in the table top pull up banner program.
For more information and to sign up, click here.
Co-Branded Eco-Friendly Bags
Virginia visitors like to brochure shop in our Virginia Welcome Centers. Because of this we offer a Virginia is for Lovers eco-friendly paper shopping bag for their convenience.
For more information and to sign up, click here.
Special Event Kit
Need an additional blast for a special event? Use our Special Event Kit Opportunity to highlight the event.
We are adding another short term opportunity to our list of products. If you have an event that is coming up we will advertise it up to (2) weeks in advance through the date of the event at the Welcome Center of your choice. The kit includes hand bills, counter top acrylic frame for poster, bulletin board posters (when available) rack card and we will even display event swag if available.
Cost: $25.00
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